The Leading Conference On
Strategic Enterprise Design

X18 — Scaling Ambitious Endeavours

X18 – Scaling Ambitious Endeavours

For the fifth time, Intersection conference brings together thinkers, doers and leaders in Enterprise Design. This year we will meet at the Theater Royal in Prague. Our theme is Scaling Ambitious Endeavours, and we will exchange on current thinking, practical approaches, real-life cases and useful tools.

6 years after publishing our book Intersection introducing the Enterprise Design Framework and idea, we are witnessing the emergence of a global and diverse community of practitioners. We are Enterprise and Business Architects, Service and Experience Designers, Brand and Culture Strategists, Systems and Design Thinkers, Transformation Consultants and Business Analysts. To be successful, we need to design the enterprises that shape our societies and economies, and spark innovation and transformation at scale.

After Paris 2014, Berlin 2015, Copenhagen 2016 and Barcelona 2017 we will shape our shared body of knowledge over the course of two days with an impressive lineup of inspiring talks and intense master classes. Join us as participant, contributor or sponsor!

Who will benefit from attending INTERSECTION18?

  • Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
  • Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
  • Enterprise Rebels and Digital Leaders looking to leverage digital touchpoints to shape a better experience across their user and customer journeys.
  • Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
  • Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
  • Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
  • Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.

Organizing team: Enterprise Design Associates and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, Nik Page

Learn more about the book INTERSECTION by Milan Guenther ➔
Discover last year's INTERSECTION17 ➔
Add INTERSECTION18 to your calendar ➔
Join our newsletter ➔



The call for contributions is now closed. Many thanks to everyone who submitted a case study!


Wednesday, September 5 2018
20:00 Warm-up drinks
Bokovka Wine Bar, Dlouha 37, 110 00 Prague 1
Thursday, September 6 2018
8:30 – 9:30 Registration
9:30 – 10:00

Conference Welcome: Scaling Ambitious Endeavours

Milan Guenther – Partner, EDA
Guro Røberg – Moderator at Intersection18, Strategic Design Lead, Designit

→ Slides → Video

10:00 – 10:45

Keynote: Certain Uncertainty - Designing the Future of Business

Evan Leybourn – Founder and CEO, Business Agility Institute

→ Slides → Video

10:45 – 11:00 Tea & Coffee Break
11:00 – 11:45

Anarchy as a way to tackle the chaos

Jiri Fabian – Founder at TopMonks and PurposeFly

→ Slides → Video

Master Class: Levelling up innovation

Nadja Peltomäki – Business Strategist, Futurice
Johannes Stock – Principal Consultant & Design Strategist, Futurice

→ Slides

11:45 – 12:30

Self-Management and the process centric organization

Sasha Aganova – Managing Partner, Process Renewal Group

→ Slides → Video

12:30 – 13:15

Better Customer-journeys and Architecture on small resources – how do we do it?

Klaus Østergaard – Owner, Østergaard Consulting Aps, Teacher, IT University of Copenhagen

→ Slides → Video

13:15 – 14:15 Lunch
14:15 – 15:00

Growing Human-Centred Design Across Queensland Government, Australia

Iain Barker – Co-Founder and Principal, Meld Studios
Karina Smith – Principal, Meld Studios

→ Slides → Video

Master Class: Mapping Enterprises

Milan Guenther – Partner, EDA
Alexandre Simon – Service Design Director, Hiveworks
15:00 – 15:45

Scaling Agility by Descaling Organizational Complexity

Robert Briese - Agile and Lean Product Development Coach, Consultant and Trainer, Lean Sherpas

→ Slides → Video

15:45 – 16:30

The Design Leadership Framework

Katharina Weber – UX Consultant

→ Video

16:30 – 16:45 Tea & Coffee Break
16:45 – 17:30

Keynote: Patterns for Decentralised Organising

Richard D. Barlett – The Hum, Loomio, Enspiral
Natalia Lombardo – The Hum, Loomio, Enspiral

→ Slides → Video

18:00 Conference Reception
Theater Royal

Friday, September 7 2018
9:30 – 10:15

Keynote: The Imperative for Simplicity, Speed, and Scale

Raj Ramesh – President, TopSigma Consulting

→ Slides → Video

10:15 – 10:30 Tea & Coffee Break
10:30 – 11:15

From a “Simple” app challenge for astronauts to an enterprise re-design challenge

Panayotis Tzinis – Intelligence Tech Lead, X Lab

→ Slides

Master Class: Execution Design Using GAP Analysis

Yorai Gabriel – Chief Disrupteneur,
11:15 – 12:00

Meta & meet: the core of your digital and physical workplace design

Filip Callewaert – Responsible for the Digital Workplace, Port of Antwerp Authority, Green Party, Silobusters

→ Slides → Video

12:00 – 12:45

Agile Business Architecture Enabling Agility of Business & IT Projects

Alex Romanov – Business Architect, Consultant, Avrolabs Inc.

→ Slides → Video

12:45 – 13:45 Lunch
13:45 – 14:30

Corporate Innovation for Innovative Corporations

Holger Eggert – Strategic Experience Design, Levelgreen

→ Slides → Video

Master Class: When a Framework Meets a Roadmap, New Vistas Open

Michael Lachapelle – Analyst, Advisor, Speaker on business design and business models, Business Model Fulcrum
Curtis Michelson – Founder and Principal, Minds Alert, llc

→ Slides

14:30 – 15:15

Design led change in territories: a case study in a ski resort

Laurence Body - Founder, X+M
Sylvie Daumal – Co-Founder and VP Design, WeDigitalGarden
15:15 – 16:00

From wireframing applications to designing organizations – an experience design perspective on transforming enterprises.

Rob van der Haar - Principal Consultant, Informaat Experience Design

→ Slides → Video

16:00 – 16:15 Tea & Coffee Break
16:15 – 17:00

Keynote: Enterprise Maps to Navigate Complexity

Cecilia Nordén – Business & Enterprise Architect, IRM
Annika Klyver – Enterprise Architect, IRM

→ Slides → Video

17:00 – 17:15 Conference Close


We are preparing a limited amount of early bird tickets, student tickets, and regular tickets. If you'd like to do volunteer work at the conference in exchange for a free ticket, please contact us at To obtain a student ticket you have to send us a valid proof of your status to

Businesses from the European Union and some other countries can reclaim the VAT amounts paid on our conference tickets. Please see the regulation for EU businesses for details.

Ticket OptionsPriceVATTotal
Early Bird (Sales end April 30) 450 € 95 € 545 €
600 € 126 € 726 €
Student 200 € 42 € 242 €


Theater Royal

Vinohradská 48, Praha 2
Czech Republic

Intersection Conference

INTERSECTION18 will be held at Theater Royal in Prague.

Theater Royal
Vinohradská 48, 120 00 Praha 2
Czech Republic

Phone: +420 224 211 444
Theater Royal in Google Maps

50m from 11 13 15 Vinohradská tržnice
100m from 16 21 23 92 Šumavská
200m from 2 8 31 Italská
1,5 km walk from Prague main station


Watch sessions from the INTERSECTION conference series

Browse all videos on YouTube ➔

Browse all videos on YouTube ➔

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