The Leading Conference On
Strategic Enterprise Design

X18 — Scaling Ambitious Endeavours

This is the 2018 edition of INTERSECTION conference. To learn more about our upcoming event go to

X18 – Scaling Ambitious Endeavours

For the fifth time, Intersection conference brings together thinkers, doers and leaders in Enterprise Design. This year we will meet at the Theater Royal in Prague. Our theme is Scaling Ambitious Endeavours, and we will exchange on current thinking, practical approaches, real-life cases and useful tools.

6 years after publishing our book Intersection introducing the Enterprise Design Framework and idea, we are witnessing the emergence of a global and diverse community of practitioners. We are Enterprise and Business Architects, Service and Experience Designers, Brand and Culture Strategists, Systems and Design Thinkers, Transformation Consultants and Business Analysts. To be successful, we need to design the enterprises that shape our societies and economies, and spark innovation and transformation at scale.

After Paris 2014, Berlin 2015, Copenhagen 2016 and Barcelona 2017 we will shape our shared body of knowledge over the course of two days with an impressive lineup of inspiring talks and intense master classes. Join us as participant, contributor or sponsor!

Who will benefit from attending INTERSECTION18?

  • Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
  • Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
  • Enterprise Rebels and Digital Leaders looking to leverage digital touchpoints to shape a better experience across their user and customer journeys.
  • Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
  • Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
  • Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
  • Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.

Organizing team: Enterprise Design Associates and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, Nik Page

Learn more about the book INTERSECTION by Milan Guenther ➔
Discover last year's INTERSECTION17 ➔
Add INTERSECTION18 to your calendar ➔
Join our newsletter ➔


Stay tuned and join our newsletter to receive a heads up when our draft program is available. If you would like to present at INTERSECTION18, submit a case study!

Speakers from last year's edition of INTERSECTION ➔


We are looking for practical case studies on Scaling Ambitious Endeavours. Is your work changing your own or your client enterprise at large, making it perform better and deliver more value to customers? Do you overcome silos, old management styles, and rigid procedures? Did your design work inform strategy definition, instead of just implementing a given strategy? Did you succeed in defining a target state for the ecosystem and transforming the enterprise to get there, by introducing new business models, engaging new partners, or opening new markets? Did you identify new techniques to map the enterprise at scale, and new ways to measure the value design delivered?

We are looking for 45 minute presentations of your case study by one or two speakers, expecting you to cover the following elements:

Please submit an abstract of less than 500 words describing your project and the points mentioned above. All accepted presenters will be able to attend the conference free of charge.

Our deadline for submissions is April 30th.

Add the call for contributions deadline to your calendar ➔


We will publish a detailed schedule after we close our call for contributions. Join our newsletter and follow @intersectioncon on Twitter for updates.


We are preparing a limited amount of early bird tickets, student tickets, and regular tickets. If you'd like to do volunteer work at the conference in exchange for a free ticket, please contact us at To obtain a student ticket you have to send us a valid proof of your status to

Businesses from the European Union and some other countries can reclaim the VAT amounts paid on our conference tickets. Please see the regulation for EU businesses for details.

Ticket OptionsPriceVATTotal
Early Bird (Sales end April 30) 450 € 95 € 545 €
600 € 126 € 726 €
Student 200 € 42 € 242 €


Theater Royal

Vinohradská 48, Praha 2
Czech Republic

Intersection Conference

INTERSECTION18 will be held at Theater Royal in Prague.

Theater Royal
Vinohradská 48, 120 00 Praha 2
Czech Republic

Phone: +420 224 211 444
Theater Royal in Google Maps

50m from 11 13 15 Vinohradská tržnice
100m from 16 21 23 92 Šumavská
200m from 2 8 31 Italská
1,5 km walk from Prague main station


Watch some sessions of last year's INTERSECTION17 in Barcelona

Browse all videos of the INTERSECTION conference series on YouTube ➔

Are you interested in sponsoring opportunities? Get in touch at

Sponsoring information

Event Partners

Past Editions