Rob loves enterprises! He finds the way enterprises have been embracing experience design as a core competence really fascinating. This fascination triggered Rob’s shift in focus from wireframing applications to designing organizations.
After graduating as Interaction Designer at the Utrecht College of Arts in 1995 Rob started his career as a designer and design manager for a.o. Philips and Nokia. Companies where design was already well integrated and valued within the organization.
In 2010 Rob joined Informaat, an experience design and consultancy agency based in the Netherlands. Clients of Informaat include enterprises in the financial-, software- and public sector for whom design is a relatively new activity often carried out by external agencies. As a side effect of the digital transformation organizations realized that digital design is something they need to be able to resource and direct internally. During the past few years many enterprises have reached a stage where it gets harder to improve the experience by only doing design, they need to look at how design is organized within the company.
In his role as principal consultant at Informaat Rob works with senior management of different enterprises to introduce, strengthen and position experience design within the organization. To achieve this Rob collaborates with brand management, business strategists, design management, agile transformation specialists and enterprise architects. He develops and applies practical experience design frameworks, models, processes and best practices.