The modern organisational world – with short product cycles, new competitors, new partnerships and new value propositions – presents a navigational challenge. Facing this situation, we have during a number of years developed a way to map enterprises that allows us to manage and benefit from the increased complexity facing organisation of today.
We started in our domain, architecture, but have expanded our territory into the external eco system as well as in to the product and service ecosystems as well as organisational design. What we have found is a shared enterprise map that is stable but still is able to carry the increased complexity given the accelerated change rate needed to survive and thrive in the business environment.
We will share our journey into the complexity of an enterprise and show how an enterprise map, The Milky Way, gave us a solid foundation on which we build a better understanding of how all parts of the enterprise collaborate to embrace innovation, generate customer value and safeguard an understanding of what needs to be improved throughout an organization and why.
The Milky Way has become a navigational tool for us in our ambition to create a true learning organization that thrives in the changing world, where rapid product and service development is mandatory as well as adapting to the constant changing ecosystems we are a part of.