← INTERSECTION18 Conference Prague, September 6-7, 2018

Katharina Weber

Talk

The Design Leadership Framework

Thursday, September 6
15:45 – 16:30
Conference Room

Katharina Weber
UX Consultant


The topics of Design Leadership and Design Operations are currently very popular due to the still increasing need of companies to deliver great customer experiences and become design-driven organizations. This has been leading to companies hiring or acquiring a large number of designers in the recent years. But many companies struggle to really unite these new design »forces« to deliver a holistic end-to-end experience. Silos have shifted from departments to product teams. Best practices for leading design teams in agile environments are still being refined.

The high amount of designers in organizations leads to a high demand of Design Leadership Roles on different levels from Team Leads to Design Directors. They are dealing with a wide range of topics such as team development, operational processes and organizational structures. At the same time these leaders are supposed to develop a design vision and drive design culture forward in their companies.

Comparing the still emerging discipline of Design Leadership to other more established areas such as IT Management, it becomes apparent that Design Leadership could profit from a concise overview or framework that shows what the discipline encompasses. At Intersection 2018 I will present a first version of a research-based Design Leadership Framework that aims at tackling this challenge. It is supposed to serve as a tool for current and future Design Leaders, to focus on the right things in their organization and implement the right initiatives and changes. I hope for feedback and discussion with the crowd.